Parks Associates: Roughly 5.5 Million Households Experience Identity Theft Annually

DALLAS, Sept. 30, 2020 /PRNewswire/ — New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for identity protection and strategies to create and deploy these solutions in the webinar “Boosting Service Value with Identity Theft Prevention Solutions,” October 1, 1 pm CT (11:00 am PT, 2:00 pm ET), cohosted with F-Secure.

The webinar, featuring Brad Russell, Research Director, Connected Home, Parks Associates, and Olli Bliss, Business Development, F-Secure, explores the market opportunities for ISPs, insurers, and other service providers to leverage identity protection services to enhance customer relationships and drive sales growth.

“Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies,” said Brad Russell, Research Director, Connected Home, Parks Associates.  “Roughly 50% of all US broadband households are very interested in identity theft protection services, so adding this type of solution to a service bundle will automatically boost its value.”

“Identity theft can turn the risks of normal internet use into a nightmare,” said Brian Murray, Regional Head of Consumer Security for North America, F-Secure. “Our research shows that consumers overwhelmingly trust providers for security and privacy services, like identity theft prevention. This is a unique opportunity to target a new, growing category and build even more trust with customers.”

The webinar features the following topics:

  • Consumer security concerns, loss experiences, and interest in and adoption of identity protection services
  • Trends driving increased broadband consumption, increased adoption of IoT devices, and increased number of online accounts and the exponential increase in risk among users
  • Features and capabilities that differentiate identity prevention and protection services among subscribers
  • Current strategies among different types of consumer service providers—ISPs, home security providers, insurance companies, and others—to deploy identity protection services to boost the value of their offerings and improve customer acquisition and retention

To register, visit To request data or an interview, please contact Rosey Ulpino at
, 972.996.0233.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit, and Future of Video: OTT, Pay TV, and Digital Media.

Rosimely Ulpino
Parks Associates

SOURCE Parks Associates